Onward : how Starbucks fought for its life without losing its soul /
Schultz, Howard.
Onward : how Starbucks fought for its life without losing its soul / by Howard Schultz with Joanne Gordon. - Emmaus, Pa. : Rodale, c2011. - xv, 350 p., [16] p. of plates : col. ill. ; 24 cm.
Includes index.
In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
1605292885 (hardcover) 1609611659 (hardcover) 9781605292885 (hardcover) 9781609611651 (hardcover)
2011003239
Schultz, Howard.
Starbucks Coffee Company.
Coffee industry--United States.
Coffee--Marketing.--United States
Leadership--United States.
Organizational change--United States.
Onward : how Starbucks fought for its life without losing its soul / by Howard Schultz with Joanne Gordon. - Emmaus, Pa. : Rodale, c2011. - xv, 350 p., [16] p. of plates : col. ill. ; 24 cm.
Includes index.
In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
1605292885 (hardcover) 1609611659 (hardcover) 9781605292885 (hardcover) 9781609611651 (hardcover)
2011003239
Schultz, Howard.
Starbucks Coffee Company.
Coffee industry--United States.
Coffee--Marketing.--United States
Leadership--United States.
Organizational change--United States.