Car guys vs. bean counters : the battle for the soul of American business /
Lutz, Robert A.
Car guys vs. bean counters : the battle for the soul of American business / Car guys versus bean counters Bob Lutz. - New York : Portfolio/Penguin, 2011. - xii, 241 p., [16] p. of plates : ill. (chiefly col.) ; 22 cm.
Includes index.
The beginning -- An unstoppable force -- The beginning of the end -- A failed "culture of excellence" -- Ground zero -- "Here's what we're going to do first" -- Tackling the 800-pound gorilla -- Learning to go global (what took so long?) -- Chevrolet Volt ("I'll let you explain it to the board") -- Meltdown and rebirth -- What's with American business anyway? (Ask the dogs!) -- Of management styles -- If I had been CEO -- And in conclusion.
1591844002 (hbk.) 9781591844006 (hbk.)
2011010720
Automobile industry and trade--United States.
New products--United States.
Car guys vs. bean counters : the battle for the soul of American business / Car guys versus bean counters Bob Lutz. - New York : Portfolio/Penguin, 2011. - xii, 241 p., [16] p. of plates : ill. (chiefly col.) ; 22 cm.
Includes index.
The beginning -- An unstoppable force -- The beginning of the end -- A failed "culture of excellence" -- Ground zero -- "Here's what we're going to do first" -- Tackling the 800-pound gorilla -- Learning to go global (what took so long?) -- Chevrolet Volt ("I'll let you explain it to the board") -- Meltdown and rebirth -- What's with American business anyway? (Ask the dogs!) -- Of management styles -- If I had been CEO -- And in conclusion.
1591844002 (hbk.) 9781591844006 (hbk.)
2011010720
Automobile industry and trade--United States.
New products--United States.