The old rules of marketing are dead : 6 new rules to reinvent your brand & reigniting your business /
Pearson, Timothy R.
The old rules of marketing are dead : 6 new rules to reinvent your brand & reigniting your business / Six new rules to reinvent your brand & reigniting your business 6 new rules to reinvent your brand & reigniting your business Timothy R. Pearson. - New York : McGraw-Hill, c2011. - xi, 240 p. ; 24 cm.
Includes bibliographical references and index.
Machine generated contents note: RULE ONE THE CORE IS EVERYTHING -- Principle #1 A Brand's Essence Says It All -- Principle #2 The Customer Really Does Know Best -- Principle #3 Your Reputation Precedes You -- Principle #4 Play Nicely Together ... or Else -- Principle #5 Sleep Soundly, Work Fearfully -- RULE TWO YOU HAVE NOTHING WITHOUT THE FOUNDATION -- Principle #6 Integrity Is Next to Godliness -- Principle #7 A Single Word or Symbol Can Speak Volumes -- Principle #8 The Whole Is Larger than Its Parts -- Principle #9 Mind Your P's (and You Can Forget About the A's) -- Principle #10 Do as I Do, Not as I Say -- RULE THREE THERE ARE MANY CHOICES BUT ONLY ONE CUSTOMER -- Principle #11 Strategy Is the Heart, but Measurement Is the Lifeblood -- Principle #12 Frameworks, Frameworks, Frameworks -- Principle #13 Perception Really Is Your Customer's Reality -- Principle #14 Communicate; Then Communicate Some More -- Principle #15 It's More than Just Channel Surfing -- RULE FOUR DO THE RIGHT THINGS FOR THE RIGHT REASONS -- Principle #16 It's All About the Relationship -- Principle #17 You Don't Have to Go It Alone -- Principle #18 It's Not About You, It's Really About Me -- Principle #19 The Long Arm of the Law -- RULE FIVE INFRASTRUCTURE IS MORE THAN JUST PIPES -- Principle #20 There's a Reason It's Called the Center -- Principle #21 Technology Is Only the Enabler -- Principle #22 Right Information, Right People, Right Time, Wrong Thought -- RULE SIX LEAD AND OTHERS WILL FOLLOW -- Principle #23 Leadership Isn't a Noun, It's a Verb.
0071762558 (alk. paper) 9780071762557 (alk. paper)
2010047468
Branding (Marketing)
Customer relations.
The old rules of marketing are dead : 6 new rules to reinvent your brand & reigniting your business / Six new rules to reinvent your brand & reigniting your business 6 new rules to reinvent your brand & reigniting your business Timothy R. Pearson. - New York : McGraw-Hill, c2011. - xi, 240 p. ; 24 cm.
Includes bibliographical references and index.
Machine generated contents note: RULE ONE THE CORE IS EVERYTHING -- Principle #1 A Brand's Essence Says It All -- Principle #2 The Customer Really Does Know Best -- Principle #3 Your Reputation Precedes You -- Principle #4 Play Nicely Together ... or Else -- Principle #5 Sleep Soundly, Work Fearfully -- RULE TWO YOU HAVE NOTHING WITHOUT THE FOUNDATION -- Principle #6 Integrity Is Next to Godliness -- Principle #7 A Single Word or Symbol Can Speak Volumes -- Principle #8 The Whole Is Larger than Its Parts -- Principle #9 Mind Your P's (and You Can Forget About the A's) -- Principle #10 Do as I Do, Not as I Say -- RULE THREE THERE ARE MANY CHOICES BUT ONLY ONE CUSTOMER -- Principle #11 Strategy Is the Heart, but Measurement Is the Lifeblood -- Principle #12 Frameworks, Frameworks, Frameworks -- Principle #13 Perception Really Is Your Customer's Reality -- Principle #14 Communicate; Then Communicate Some More -- Principle #15 It's More than Just Channel Surfing -- RULE FOUR DO THE RIGHT THINGS FOR THE RIGHT REASONS -- Principle #16 It's All About the Relationship -- Principle #17 You Don't Have to Go It Alone -- Principle #18 It's Not About You, It's Really About Me -- Principle #19 The Long Arm of the Law -- RULE FIVE INFRASTRUCTURE IS MORE THAN JUST PIPES -- Principle #20 There's a Reason It's Called the Center -- Principle #21 Technology Is Only the Enabler -- Principle #22 Right Information, Right People, Right Time, Wrong Thought -- RULE SIX LEAD AND OTHERS WILL FOLLOW -- Principle #23 Leadership Isn't a Noun, It's a Verb.
0071762558 (alk. paper) 9780071762557 (alk. paper)
2010047468
Branding (Marketing)
Customer relations.