The art of the sale : learning from the masters about the business of life /
Broughton, Philip Delves.
The art of the sale : learning from the masters about the business of life / Philip Delves Broughton. - New York : Penguin Press, 2012. - 291 p. ; 25 cm.
Includes bibliographical references (p. [277]-281) and index.
Loose robes -- The pitch -- The soul of a salesman -- I believe -- Leveling -- Art and commerce -- The Zen of sales -- Hybrid vigor -- Epilogue : lemonade stand.
An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.
1594203326 9781594203329
2011040209
Selling.
The art of the sale : learning from the masters about the business of life / Philip Delves Broughton. - New York : Penguin Press, 2012. - 291 p. ; 25 cm.
Includes bibliographical references (p. [277]-281) and index.
Loose robes -- The pitch -- The soul of a salesman -- I believe -- Leveling -- Art and commerce -- The Zen of sales -- Hybrid vigor -- Epilogue : lemonade stand.
An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.
1594203326 9781594203329
2011040209
Selling.