Insanely simple : the obsession that drives Apple's success /
Segall, Ken.
Insanely simple : the obsession that drives Apple's success / Ken Segall. - New York, NY : Portfolio, c2012. - xi, 225 p. ; 24 cm.
Includes index.
Foreword -- Introduction -- The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion -- Think different -- Acknowledgments -- Index.
1591844835 9781591844839
2011049212
Jobs, Steve, 1955-2011.
Apple Computer, Inc.
Creative ability in business.
Marketing.
Insanely simple : the obsession that drives Apple's success / Ken Segall. - New York, NY : Portfolio, c2012. - xi, 225 p. ; 24 cm.
Includes index.
Foreword -- Introduction -- The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion -- Think different -- Acknowledgments -- Index.
1591844835 9781591844839
2011049212
Jobs, Steve, 1955-2011.
Apple Computer, Inc.
Creative ability in business.
Marketing.