Worth every penny : build a business that thrills your customers and still charge what you're worth /
Petty, Sarah.
Worth every penny : build a business that thrills your customers and still charge what you're worth / Sarah Petty [and] Erin Verbeck. - 1st ed. - Austin, Tex. : Greenleaf Book Group Press, 2012. - xii, 194 p. ; 22 cm.
Includes bibliographical references.
Boutique is a business model, not a gift shop -- Branding -- Products, services, and the customer experience -- Price -- Marketing & selling -- Conclusion: You can be worth every penny -- Epilogue: For those who haven't done it yet.
A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.
1608322777 9781608322770 : $24.95
2011945096
New business enterprises--Planning.
Pricing.
Small business marketing.
Success in business.
Worth every penny : build a business that thrills your customers and still charge what you're worth / Sarah Petty [and] Erin Verbeck. - 1st ed. - Austin, Tex. : Greenleaf Book Group Press, 2012. - xii, 194 p. ; 22 cm.
Includes bibliographical references.
Boutique is a business model, not a gift shop -- Branding -- Products, services, and the customer experience -- Price -- Marketing & selling -- Conclusion: You can be worth every penny -- Epilogue: For those who haven't done it yet.
A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.
1608322777 9781608322770 : $24.95
2011945096
New business enterprises--Planning.
Pricing.
Small business marketing.
Success in business.