Heart, smarts, guts, and luck : what it takes to be an entrepreneur and build a great business /

Tjan, Anthony K.

Heart, smarts, guts, and luck : what it takes to be an entrepreneur and build a great business / Anthony K. Tjan, Richard J. Harrington, Tsun-Yan Hsieh. - Boston, Mass. : Harvard Business Review Press, c2012. - xvi, 236 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Our purpose and guide to this book -- Traits and profiles of great entrepreneurs -- Heart : winning with the heart -- Smarts : IQ is only the beginning -- Guts : how to initiate, endure, and evolve -- Luck's inevitable role in business building -- Business archetypes and iconoclasts -- Putting it all together -- True north questions for reflection -- Wisdom manifestos -- E.A.T.: take the self-assessment survey -- Wrapping it all up.

1422161943 (alk. paper) 9781422161944 (alk. paper)

2012003199


Entrepreneurship.
New business enterprises.
Success in business.

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