Made you look : how advertising works and why you should know /
Graydon, Shari, 1958-
Made you look : how advertising works and why you should know / Shari Graydon ; illustrated by Michelle Lamoreaux. - Revised edition. - 155 pages color illustrations ; 24 cm
Includes bibliographical references and index.
Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.
1554515602 (pbk.) 1554515610 (bound) 9781554515608 (pbk.) 9781554515615 (bound)
20139012591
Advertising--Juvenile literature.
Made you look : how advertising works and why you should know / Shari Graydon ; illustrated by Michelle Lamoreaux. - Revised edition. - 155 pages color illustrations ; 24 cm
Includes bibliographical references and index.
Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.
1554515602 (pbk.) 1554515610 (bound) 9781554515608 (pbk.) 9781554515615 (bound)
20139012591
Advertising--Juvenile literature.