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StoryBranding 2.0 : creating standout brands through the purpose of story /

Signorelli, Jim.

StoryBranding 2.0 : creating standout brands through the purpose of story / Story Branding 2.0 Story Branding two StoryBranding two Jim Signorelli ; foreword by Joey Reiman, author of The story of proof. - Second edition. - xxiv, 269 pages : illustrations ; 24 cm

First ed. published with title StoryBranding.

Includes bibliographical references (pages 255-257) and index.

ISBN: 1626340315 9781626340312

LCCN: 2013948289

Subjects--Topical Terms:
Branding (Marketing)
Marketing--Planning.

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