The art of social media : power tips for power users /

Kawasaki, Guy, 1954-,

The art of social media : power tips for power users / Social media : power tips for power users Guy Kawasaki and Peg Fitzpatrick. - xii, 196 pages : illustrations ; 19 cm

Includes bibliographical references and index.

How to optimize your profile -- How to feed the content monster -- How to perfect your posts -- How to respond to comments -- How to integrate social media and blogging -- How to get more followers -- How to socialize events -- How to run Google+ hangouts on air -- How to rock a Twitter chat -- How to avoid looking clueless -- How to optimize individual platforms -- How to put everything together.

"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging"--Amazon.com.

1591848075 9781591848073

2014038617


Social media.

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