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Selling yoga : from counterculture to pop culture /

Jain, Andrea R.,

Selling yoga : from counterculture to pop culture / Andrea R. Jain. - xx, 240 pages ; 24 cm

Includes bibliographical references and index.

ISBN: 0199390231 019939024X 9780199390236 9780199390243

LCCN: 2014017038

Subjects--Topical Terms:
Popular culture.
Yoga--Economic aspects.

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