Drive-thru dreams : a journey through the heart of America's fast-food kingdom /
Chandler, Adam,
Drive-thru dreams : a journey through the heart of America's fast-food kingdom / Adam Chandler. - First edition. - 276 pages ; 22 cm
Includes bibliographical references (pages 221-266) and index.
The national meal -- The Colonel -- Soft market -- Freedom from want -- Are we there yet? -- Poultry in motion -- Into the cities -- "Yes, it can be done" -- Drive-thru America -- Glasnost -- Good places -- Crisp digital nuggets -- Belonging -- The fast casual frontier -- The lonesome hours.
"Most any honest person can own up to harboring at least one fast-food guilty pleasure. In Drive-Thru Dreams, Adam Chandler explores the inseparable link between fast food and American life for the past century. The dark underbelly of the industry's largest players has long been scrutinized and gutted, characterized as impersonal, greedy, corporate, and worse. But, in unexpected ways, fast food is also deeply personal and emblematic of a larger than life image of America. With wit and nuance, Chandler reveals the complexities of this industry through heartfelt anecdotes and fascinating trivia as well as interviews with fans, executives, and workers. He traces the industry from its roots in Wichita, where White Castle became the first fast food chain in 1921 and successfully branded the hamburger as the official all-American meal, to a teenager's 2017 plea for a year's supply of Wendy's chicken nuggets, which united the internet to generate the most viral tweet of all time. Drive-Thru Dreams by Adam Chandler tells an intimate and contemporary story of America--its humble beginning, its innovations and failures, its international charisma, and its regional identities--through its beloved roadside fare."--Publisher's website. Chandler explores the inseparable link between fast food and American life for the past century. He finds that, in unexpected ways, fast food is deeply personal and emblematic of a larger than life image of America. Tracing the industry from its roots in Wichita, where White Castle became the first fast food chain in 1921 and successfully branded the hamburger as the official all-American meal, Chandler tells of humble beginnings, innovations and failures, international charisma, and regional identities-- a contemporary history of America through its beloved roadside fare. -- adapted from jacket
9781250090720 1250090725
40029256158
2019002978
GBB982964 bnb
019393541 Uk
Fast food restaurants--United States.
United States--Social life and customs.
Drive-thru dreams : a journey through the heart of America's fast-food kingdom / Adam Chandler. - First edition. - 276 pages ; 22 cm
Includes bibliographical references (pages 221-266) and index.
The national meal -- The Colonel -- Soft market -- Freedom from want -- Are we there yet? -- Poultry in motion -- Into the cities -- "Yes, it can be done" -- Drive-thru America -- Glasnost -- Good places -- Crisp digital nuggets -- Belonging -- The fast casual frontier -- The lonesome hours.
"Most any honest person can own up to harboring at least one fast-food guilty pleasure. In Drive-Thru Dreams, Adam Chandler explores the inseparable link between fast food and American life for the past century. The dark underbelly of the industry's largest players has long been scrutinized and gutted, characterized as impersonal, greedy, corporate, and worse. But, in unexpected ways, fast food is also deeply personal and emblematic of a larger than life image of America. With wit and nuance, Chandler reveals the complexities of this industry through heartfelt anecdotes and fascinating trivia as well as interviews with fans, executives, and workers. He traces the industry from its roots in Wichita, where White Castle became the first fast food chain in 1921 and successfully branded the hamburger as the official all-American meal, to a teenager's 2017 plea for a year's supply of Wendy's chicken nuggets, which united the internet to generate the most viral tweet of all time. Drive-Thru Dreams by Adam Chandler tells an intimate and contemporary story of America--its humble beginning, its innovations and failures, its international charisma, and its regional identities--through its beloved roadside fare."--Publisher's website. Chandler explores the inseparable link between fast food and American life for the past century. He finds that, in unexpected ways, fast food is deeply personal and emblematic of a larger than life image of America. Tracing the industry from its roots in Wichita, where White Castle became the first fast food chain in 1921 and successfully branded the hamburger as the official all-American meal, Chandler tells of humble beginnings, innovations and failures, international charisma, and regional identities-- a contemporary history of America through its beloved roadside fare. -- adapted from jacket
9781250090720 1250090725
40029256158
2019002978
GBB982964 bnb
019393541 Uk
Fast food restaurants--United States.
United States--Social life and customs.