From an idea to Nike : how marketing made Nike a global success /
Sichol, Lowey Bundy,
From an idea to Nike : how marketing made Nike a global success / Lowey Bundy Sichol ; illustrated by C. S. Jennings. - 115 pages : illustrations ; 20 cm. - From an idea to ... ; 2 . - Sichol, Lowey Bundy. From an idea to ; 2. .
Includes bibliographical references.
Phil Knight -- On your mark, get set -- Go! -- Off to the races -- Waffle iron inspiration -- Stumbling -- Michael Jordan: another perfect fit -- Just do it -- Running around the world -- Tiger Woods drives Nike golf -- Cheaters never win -- Leader of the pack -- Running Nike today.
"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.
9781328453624 1328453626 9781328453631 1328453634
2018032035
GBB8M6515 bnb
019157850 Uk
Nike (Firm)--History--Juvenile literature.
Sporting goods industry--History.--United States
Footwear industry--History--United States--Juvenile literature.
Athletic shoes--History--United States--Juvenile literature.
Sports--Marketing--United States--Juvenile literature.
Branding (Marketing)--Juvenile literature.
Illustrated works.
From an idea to Nike : how marketing made Nike a global success / Lowey Bundy Sichol ; illustrated by C. S. Jennings. - 115 pages : illustrations ; 20 cm. - From an idea to ... ; 2 . - Sichol, Lowey Bundy. From an idea to ; 2. .
Includes bibliographical references.
Phil Knight -- On your mark, get set -- Go! -- Off to the races -- Waffle iron inspiration -- Stumbling -- Michael Jordan: another perfect fit -- Just do it -- Running around the world -- Tiger Woods drives Nike golf -- Cheaters never win -- Leader of the pack -- Running Nike today.
"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.
9781328453624 1328453626 9781328453631 1328453634
2018032035
GBB8M6515 bnb
019157850 Uk
Nike (Firm)--History--Juvenile literature.
Sporting goods industry--History.--United States
Footwear industry--History--United States--Juvenile literature.
Athletic shoes--History--United States--Juvenile literature.
Sports--Marketing--United States--Juvenile literature.
Branding (Marketing)--Juvenile literature.
Illustrated works.