Be an inventHer : an everywoman's guide to creating the next big thing /
Yoo, Mina, 1974-
Be an inventHer : an everywoman's guide to creating the next big thing / InventHer Mina Yoo & Hilary Meyerson. - xv, 255 pages : illustrations ; 20 cm
Includes bibliographical references (pages 230-232) and index.
The initial idea: the baby stages of market research -- Prototyping: let's get crafty -- Customer identification: finding your peeps -- Distribution: getting your stuff out there -- Marketing: shouting from the rooftops -- Manufacturing: getting it made -- Funding options: finding the dollars -- Building your team: swipe right for your business -- Set-backs, screw-ups, and successes: it must be Tuesday -- Work and personal life balance: hey, what a pipedream.
"Authors Mina Yoo and Hilary Meyerson offer practical advice to any woman looking to take an invention from idea to market. Walking you through the entire process, they offer encouragement, success stories of other female inventors, and concrete guidance to help readers realize their dreams of invention. Inventing and innovation is a hot topic, and this book--coauthored by a woman who created a successful business that started as a sketch on a cocktail napkin--offers a helping hand through the invention process without intimidation or undue complication"--
9781632172754 1632172755
2019015013
Inventions.
Inventions--Marketing.
Women inventors--Vocational guidance.
Entrepreneurship.
Be an inventHer : an everywoman's guide to creating the next big thing / InventHer Mina Yoo & Hilary Meyerson. - xv, 255 pages : illustrations ; 20 cm
Includes bibliographical references (pages 230-232) and index.
The initial idea: the baby stages of market research -- Prototyping: let's get crafty -- Customer identification: finding your peeps -- Distribution: getting your stuff out there -- Marketing: shouting from the rooftops -- Manufacturing: getting it made -- Funding options: finding the dollars -- Building your team: swipe right for your business -- Set-backs, screw-ups, and successes: it must be Tuesday -- Work and personal life balance: hey, what a pipedream.
"Authors Mina Yoo and Hilary Meyerson offer practical advice to any woman looking to take an invention from idea to market. Walking you through the entire process, they offer encouragement, success stories of other female inventors, and concrete guidance to help readers realize their dreams of invention. Inventing and innovation is a hot topic, and this book--coauthored by a woman who created a successful business that started as a sketch on a cocktail napkin--offers a helping hand through the invention process without intimidation or undue complication"--
9781632172754 1632172755
2019015013
Inventions.
Inventions--Marketing.
Women inventors--Vocational guidance.
Entrepreneurship.