Cultish : the language of fanaticism /
Montell, Amanda,
Cultish : the language of fanaticism / Language of fanaticism Amanda Montell. - First edition. - 309 pages ; 22 cm
Includes bibliographical references (pages 287-309).
Repeat after me... -- Congratulations-you have been chosen to join the next evolutionary level above human -- Even YOU can learn to speak in tongues -- Do you wanna be a #BossBabe? -- This hour is going to change your life... and make you LOOK AWESOME -- Follow for follow.
"From SoulCycle to Scientology, we're all obsessed with cults. Linguist Amanda Montell examines the language cults use to draw us in"-- What causes people to join-- and more importantly, stay in-- extreme groups? The answer, Montell believes, has nothing to do with freaky mind-control wizardry or Kool-Aid. She argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear-- and are influenced by-- every single day. Montell exposes the verbal elements that make a wide spectrum of communities "cultish." In doing so, she reveals how they even pervade our modern start-ups, Peloton leaderboards, and Instagram feeds. -- adapted from jacket
9780062993151 0062993151
40030635895
2021002199
Cults--Language--Psychological aspects.
Mental suggestion.
Group identity.
Cultish : the language of fanaticism / Language of fanaticism Amanda Montell. - First edition. - 309 pages ; 22 cm
Includes bibliographical references (pages 287-309).
Repeat after me... -- Congratulations-you have been chosen to join the next evolutionary level above human -- Even YOU can learn to speak in tongues -- Do you wanna be a #BossBabe? -- This hour is going to change your life... and make you LOOK AWESOME -- Follow for follow.
"From SoulCycle to Scientology, we're all obsessed with cults. Linguist Amanda Montell examines the language cults use to draw us in"-- What causes people to join-- and more importantly, stay in-- extreme groups? The answer, Montell believes, has nothing to do with freaky mind-control wizardry or Kool-Aid. She argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear-- and are influenced by-- every single day. Montell exposes the verbal elements that make a wide spectrum of communities "cultish." In doing so, she reveals how they even pervade our modern start-ups, Peloton leaderboards, and Instagram feeds. -- adapted from jacket
9780062993151 0062993151
40030635895
2021002199
Cults--Language--Psychological aspects.
Mental suggestion.
Group identity.