How creativity rules the world : the art and business of turning your ideas into gold /

Brito, Maria.

How creativity rules the world : the art and business of turning your ideas into gold / Maria Brito. - xiii, 270 pages ; 24 cm

Includes bibliographical references (pages [247]-262) and index.

"Creativity is the key to innovation in any business. How Creativity Rules the World shows that, despite contrary beliefs, creativity is an inexhaustible resource that can be learned by anyone. This timeless guide promises to make the creative process of billion-dollar entrepreneurs and successful seven-figure artists accessible and actionable for you. With revealing studies and stories spanning business and art, this book is a deep dive into history, culture, psychology, science, and entrepreneurship, analyzing the elements used by some of the most creative minds throughout the last 600 years. In How Creativity Rules the World, you will learn how to: overcome limiting thoughts and dispel myths about creativity; understand creativity through concrete data, historical passages, and examples of modern entrepreneurship; develop timeless habits, principles, and tools that worked six centuries ago and continue to work today; [and] employ creativity in an everyday context to produce extraordinary results."--

9781400235384 1400235383

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Creative ability.

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