After Steve : how Apple became a trillion-dollar company and lost its soul /

Mickle, Tripp,

After Steve : how Apple became a trillion-dollar company and lost its soul / Tripp Mickle. - First edition. - xvi, 495 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 24 cm

Includes bibliographical references (pages 421-479) and index.

One more thing -- The artist -- The operator -- Keep him -- Intense determination -- Fragile ideas -- Possibilities -- Can't innovate -- The crown -- Deals -- Blowout -- Pride -- Out of fashion -- Fuse -- Accountants -- Security -- Hawaii days -- Smoke -- The Jony 50 -- Power moves -- Not working -- A billion pockets -- Yesterday.

Examines the path of Apple after the death of Steve Jobs and how the selection of Tim Cook as his successor led to the prioritization of revenue growth over innovation.

9780063009813 0063009811


Cook, Timothy D., 1960-
Ive, Jonathan, 1967-


Apple Computer, Inc.
Apple Computer, Inc.--History.


Computer industry--History.--United States

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