The unsold mindset : redefining what it means to sell /

Coggins, Colin,

The unsold mindset : redefining what it means to sell / Colin Coggins and Garrett Brown. - First edition. - x, 271 pages ; 24 cm

Includes bibliographical references (pages 255-270).

Introduction: Who are the unsold? -- You can't "act" authentic -- Intentional ignorance -- Growing into an unsold mindset -- Pathological optimism -- Fall in love, actually -- Be a teammate, not just a coach -- Transform, don't transact -- Creatively selling -- Set goals on purpose -- Conclusion: The best part of the movie.

"A how-to guide for salespeople to revitalize their sales strategy and become more effective in building relationships"--

9780063204904 0063204908

2022013537


Selling.
Customer relations.

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