Influenced : the impact of social media on our perception /
Boxer Wachler, Brian S.,
Influenced : the impact of social media on our perception / Brian Boxer Wachler, MD. - xxii, 297 pages : illustrations (black and white) ; 22 cm
Includes bibliographical references (pages 281-282) and index.
Prologue: Confessions of an influencer -- Introduction: We are all under the influence -- Hooked on clicks: What is a social media influencer? -- Following the herd: How is our perceptual intelligence (PI) being hijacked by social media influence? -- Brain cravings: Are smartphones better than sex? -- Easy prey: Why are our young so susceptible to influencers? -- It's all an illusion: How some influencers misrepresent themselves--and the facts -- Imminent danger: What serious threats are hidden in plain sight with social media influence? -- Celebrity sells: How social media influencers are a different breed than the traditional celebs we've loved all these years -- Sexual solicitations: Are influencers turning us into sex addicts? -- Driven to distraction: Are we unfocused and unproductive because of social media influence? -- Clicks and cults: When does an influencer's following become a cult? -- So, you want to be an influencer: How to be a responsible, successful influencer and lead a balanced life -- Living with social media: How can users, influencers, platforms, and businesses safely coexist? -- Conclusion: The future of social media influence -- Epilogue -- Appendix A: Glossary -- Appendix B: Hidden meanings of commonly used social media emojis.
"This book unpacks what happens to our brains and our behaviors each time we click 'Like' or even just scroll for new content on social media. Through interviews with top influencers, the latest studies, and pop-culture anecdotes, and Dr. Boxer Wachler's own expertise as both a scientist and an influencer himself, he reveals how influence works"--
9781538164198 1538164191
2022008605
GBC2I0197 bnb
020772237 Uk
Perception.
Consciousness.
Social media.
Social media--Psychological aspects.
Internet personalities.
Influenced : the impact of social media on our perception / Brian Boxer Wachler, MD. - xxii, 297 pages : illustrations (black and white) ; 22 cm
Includes bibliographical references (pages 281-282) and index.
Prologue: Confessions of an influencer -- Introduction: We are all under the influence -- Hooked on clicks: What is a social media influencer? -- Following the herd: How is our perceptual intelligence (PI) being hijacked by social media influence? -- Brain cravings: Are smartphones better than sex? -- Easy prey: Why are our young so susceptible to influencers? -- It's all an illusion: How some influencers misrepresent themselves--and the facts -- Imminent danger: What serious threats are hidden in plain sight with social media influence? -- Celebrity sells: How social media influencers are a different breed than the traditional celebs we've loved all these years -- Sexual solicitations: Are influencers turning us into sex addicts? -- Driven to distraction: Are we unfocused and unproductive because of social media influence? -- Clicks and cults: When does an influencer's following become a cult? -- So, you want to be an influencer: How to be a responsible, successful influencer and lead a balanced life -- Living with social media: How can users, influencers, platforms, and businesses safely coexist? -- Conclusion: The future of social media influence -- Epilogue -- Appendix A: Glossary -- Appendix B: Hidden meanings of commonly used social media emojis.
"This book unpacks what happens to our brains and our behaviors each time we click 'Like' or even just scroll for new content on social media. Through interviews with top influencers, the latest studies, and pop-culture anecdotes, and Dr. Boxer Wachler's own expertise as both a scientist and an influencer himself, he reveals how influence works"--
9781538164198 1538164191
2022008605
GBC2I0197 bnb
020772237 Uk
Perception.
Consciousness.
Social media.
Social media--Psychological aspects.
Internet personalities.