The confidence map : charting a path from chaos to clarity /
Atwater, Peter, 1961-
The confidence map : charting a path from chaos to clarity / Peter Atwater. - xxiv, 312 pages : illustrations ; 24 cm
Includes bibliographical references and index.
The confidence quadrant -- The stress center -- The comfort zone -- The passenger seat -- The launch pad.
"A groundbreaking framework for making better decisions by understanding - and mastering - confidence. What does our desire for certainty and control have to do with our decision-making? According to behavioral economics pioneer Peter Atwater, the answer is simple: everything. In The Confidence Map, Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely predictable-if we know what to look for. Using compelling stories from the past and present, Atwater shows readers how to apply the same tools he teaches the world's leading institutional investors, corporations, and policymakers to help them make sense of complex situations and optimize strategy. The Confidence Map is a book about why we do what we do, where we can and cannot trust our natural instincts, and how we can make sense of a world that too often feels senseless. Whether you're investing in technology stocks, designing menu items for a fast-food franchise, or running an emergency room, Atwater offers an all-weather guide to avoid psychological traps, spot opportunities, and navigate the road ahead with clarity and purpose"--
9780593539552 0593539559
2023015023
Self-confidence.
Confidence.
Decision making--Psychological aspects.
Self-help publications.
The confidence map : charting a path from chaos to clarity / Peter Atwater. - xxiv, 312 pages : illustrations ; 24 cm
Includes bibliographical references and index.
The confidence quadrant -- The stress center -- The comfort zone -- The passenger seat -- The launch pad.
"A groundbreaking framework for making better decisions by understanding - and mastering - confidence. What does our desire for certainty and control have to do with our decision-making? According to behavioral economics pioneer Peter Atwater, the answer is simple: everything. In The Confidence Map, Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely predictable-if we know what to look for. Using compelling stories from the past and present, Atwater shows readers how to apply the same tools he teaches the world's leading institutional investors, corporations, and policymakers to help them make sense of complex situations and optimize strategy. The Confidence Map is a book about why we do what we do, where we can and cannot trust our natural instincts, and how we can make sense of a world that too often feels senseless. Whether you're investing in technology stocks, designing menu items for a fast-food franchise, or running an emergency room, Atwater offers an all-weather guide to avoid psychological traps, spot opportunities, and navigate the road ahead with clarity and purpose"--
9780593539552 0593539559
2023015023
Self-confidence.
Confidence.
Decision making--Psychological aspects.
Self-help publications.