101 mission statements from top companies : plus guidelines for writing your own mission statement /

Abrahams, Jeffrey.

101 mission statements from top companies : plus guidelines for writing your own mission statement / One hundred and one mission statements from top companies Jeffrey Abrahams. - Berkeley : Ten Speed Press, c2007. - 147 p. ; 18 cm.

Part 01: How to use this resource : Companies are like people: they need a mission ; A blueprint for success ; Target audience: this mission's for you ; Length: how long is long enough? ; Key words ; A step-by-step guide to writing a mission statement -- Part 02: The companies and their statements.

1580087612 (alk. paper) 9781580087612 (alk. paper)

2006037617

GBA728942 bnb

013716037 Uk


Mission statements--Authorship.
Mission statements--United States.

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