You, Inc. : the art of selling yourself /
Beckwith, Harry, 1949-
You, Inc. : the art of selling yourself / You, incorporated Art of selling yourself Harry Beckwith, Christine Clifford Beckwith. - 1st ed. - New York : Warner Business Books, 2007. - xx, 316 p. ; 20 cm.
Sixteen Candles and shrewd waitresses : what people buy -- From kissing in China to Graceland : planning and preparing -- Hogs, apples, and writers' underwear : communicating -- Two key skills : listening and speaking -- From Robin Williams to Dr. Jekyll : relating -- Flying wigs, snakes, and demons : attitude and beliefs -- Sex (finally), and other important stuff : tactics and habits -- The $18 million sandwich and the dinosaur : successes and delightful failures -- Three thoughts, one wish.
0446578215 9780446578219
2005037520
GBA743050 bnb
013761322 Uk
Advertising agencies--Marketing.
Communication in marketing.
Self-presentation.
You, Inc. : the art of selling yourself / You, incorporated Art of selling yourself Harry Beckwith, Christine Clifford Beckwith. - 1st ed. - New York : Warner Business Books, 2007. - xx, 316 p. ; 20 cm.
Sixteen Candles and shrewd waitresses : what people buy -- From kissing in China to Graceland : planning and preparing -- Hogs, apples, and writers' underwear : communicating -- Two key skills : listening and speaking -- From Robin Williams to Dr. Jekyll : relating -- Flying wigs, snakes, and demons : attitude and beliefs -- Sex (finally), and other important stuff : tactics and habits -- The $18 million sandwich and the dinosaur : successes and delightful failures -- Three thoughts, one wish.
0446578215 9780446578219
2005037520
GBA743050 bnb
013761322 Uk
Advertising agencies--Marketing.
Communication in marketing.
Self-presentation.