Yes! : 50 scientifically proven ways to be persuasive /
Goldstein, Noah J.
Yes! : 50 scientifically proven ways to be persuasive / Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini. - 1st. hardcover ed. - New York : Free Press, 2008. - xii, 258 p. ; 21 cm.
Includes bibliographical references (p. 233-246) and index.
Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader.
1416570969 9781416570967
2007041917
Business communication.
Interpersonal communication.
Marketing.
Persuasion (Psychology)
Yes! : 50 scientifically proven ways to be persuasive / Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini. - 1st. hardcover ed. - New York : Free Press, 2008. - xii, 258 p. ; 21 cm.
Includes bibliographical references (p. 233-246) and index.
Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader.
1416570969 9781416570967
2007041917
Business communication.
Interpersonal communication.
Marketing.
Persuasion (Psychology)