Yes! : 50 scientifically proven ways to be persuasive /

Goldstein, Noah J.

Yes! : 50 scientifically proven ways to be persuasive / Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini. - 1st. hardcover ed. - New York : Free Press, 2008. - xii, 258 p. ; 21 cm.

Includes bibliographical references (p. 233-246) and index.

Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader.

1416570969 9781416570967

2007041917


Business communication.
Interpersonal communication.
Marketing.
Persuasion (Psychology)

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