Where good ideas come from : the natural history of innovation /

Johnson, Steven, 1968-

Where good ideas come from : the natural history of innovation / Natural history of innovation Steven Johnson. - New York : Riverhead Books, c2010. - 326 p. : ill. ; 24 cm.

Includes bibliographical references (p. [303]-313) and index.

Reef, city, web -- The adjacent possible -- Liquid networks -- The slow hunch -- Serendipity -- Error -- Exaptation -- Platforms -- The fourth quadrant.

Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.

1594487715 9781594487712

2010023481


Creative thinking.

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