Platform : (Record no. 131192)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02979cam a22003134a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 007175219 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180722212915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120223s2012 tnua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012006063 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 159555503X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781595555038 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)758397650 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | BDX |
| -- | YDXCP |
| -- | BWX |
| -- | IG# |
| -- | CVM |
| -- | NFG |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | NFGA |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 302.3 |
| Item number | H992 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hyatt, Michael S. |
| 9 (RLIN) | 211407 |
| 245 10 - TITLE STATEMENT | |
| Title | Platform : |
| Remainder of title | get noticed in a noisy world / |
| Statement of responsibility, etc | Michael Hyatt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Nashville, Tenn. : |
| Name of publisher, distributor, etc | Thomas Nelson, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 261 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: All the World's a Stage -- Part One: Start With Wow -- Create a Compelling Product -- Bake in the Wow -- Exceed Market Expectations -- Beware of the Obstacles -- Don't Settle for Less than Great -- Give Your Product a Memorable Name -- Wrap the Wow in Style -- Part Two: Prepare to Launch -- Accept Personal Responsibility -- Think Bigger ... No, Bigger! -- Define Your Platform Goals -- Create an Elevator Pitch -- Set Up Your Branding Tools -- Assemble Your Pit Crew -- Secure Raving Endorsements -- Get a Great Head Shot -- Develop an Online Media Kit -- Part Three: Build Your Home Base -- Understand the Model -- Focus Your Efforts Online -- Beware of Self-Proclaimed Social Media Experts -- Start a Blog (or Restart One -- Create the Content Yourself -- Use a Blog Post Template -- Maintain a List of Post Ideas -- Write Posts Faster -- Create Video Interviews -- Don't Hire a Proofreader -- Protect Your Intellectual Property -- Avoid Common Blogging Mistakes -- Create a Better About Page -- Develop Your Landing Pages -- Build a Speaking Page -- Forget About Metrics (for Now) -- Part Four: Expand Your Reach -- Kiss Marketing Good-Bye -- Understand What's Not Important -- Generate More Blog Traffic -- Build Your Subscriber List -- Promote Your Older Posts -- Write Guest Posts -- Give Stuff Away -- Stop Losing Readers -- Watch These Metrics -- Embrace Twitter -- Understand Twitter Basics -- Don't Write Off Twitter! -- Devote Thirty Minutes a Day -- Get More Twitter Followers -- Keep from Getting Unfollowed -- Use Twitter to Promote Your Product -- Set Up a Facebook Fan Page -- Employ Consistent Branding -- Be Prepared for Traditional Media -- Part Five: Engage Your Tribe -- Get More Blog Comments -- Don't Respond to Every Comment -- Keep the Conversations Civil -- Develop a Comments Policy -- Practice the 20-to-l Rule -- Monitor Your Brand -- Defend Your Brand -- Don't Feed the Trolls -- Monetize Your Blog -- Conclusion: Take the First Step -- Appendix A: Comply with the FTC Guidelines -- Appendix B: Post Ideas for Novelists. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social networks. |
| 9 (RLIN) | 73857 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Success in business. |
| 9 (RLIN) | 35821 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Success. |
| 9 (RLIN) | 4837 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Adult Book |
| 994 ## - | |
| -- | C0 |
| -- | NFG |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 007175219 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NonFiction | Main Library | Main Library | 06/07/2012 | 21 | 5 | 302.3 H992 | 33111006743187 | 03/06/2024 | 12/13/2023 | 24.99 | 11/13/2015 | Adult Book |