MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02622cam a2200445 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
007531344 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180722215225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140127s2014 nyub 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014002801 |
| 019 ## - |
|---|
| -- |
860755498 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1455598895 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781455598892 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781455598908 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781478977926 (audio download) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)860756969 |
| Canceled/invalid control number |
(OCoLC)860755498 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Description conventions |
rda |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
IG# |
| -- |
BTCTA |
| -- |
BDX |
| -- |
OCLCO |
| -- |
YDXCP |
| -- |
FM0 |
| -- |
NFG |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
NFGA |
| -- |
NFNA |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
658 |
| Item number |
M477 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mazzeo, Michael. |
| 9 (RLIN) |
251931 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Roadside MBA : |
| Remainder of title |
back road lessons for entrepreneurs, executives, and small business owners / |
| Statement of responsibility, etc |
Michael Mazzeo, Paul Oyer, Scott Schaefer. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Roadside Masters of Business Administration |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Business Plus, |
| Date of production, publication, distribution, manufacture |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 279 pages : |
| Other physical details |
map ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Prologue: Lighthearted (and in search of footwear) we take to the open road -- Scaling a business -- Establishing barriers to entry -- Product differentiation -- Setting prices -- Managing your brand -- Negotiating effectively -- Hiring -- Incentives for employees -- Delegation -- Battling the big boys -- Strategy is a continuous process. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A light bulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics"--Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Entrepreneurship |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
37263 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Small business |
| Geographic subdivision |
United States |
| General subdivision |
Management. |
| 9 (RLIN) |
173272 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
140685 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Oyer, Paul E. |
| Fuller form of name |
(Paul Edward), |
| Dates associated with a name |
1963- |
| 9 (RLIN) |
251932 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schaefer, Scott |
| Fuller form of name |
(Scott J.) |
| 9 (RLIN) |
251933 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Adult Book |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
NFG |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
007531344 |
