MARC details
| 000 -LEADER |
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| fixed length control field |
05051cam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
007567190 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180722215418.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140110s2014 njua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2013050101 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
016760916 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1118857666 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118857663 (hardback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)864845708 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Description conventions |
rda |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
BDX |
| -- |
OCLCO |
| -- |
SINLB |
| -- |
YDXCP |
| -- |
OSU |
| -- |
UKMGB |
| -- |
NFG |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
NFGA |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
658.11 |
| Item number |
K16 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kander, Diana, |
| Relator term |
author. |
| 9 (RLIN) |
255061 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
All in startup : |
| Remainder of title |
launching a new idea when everything is on the line / |
| Statement of responsibility, etc |
Diana Kander ; [foreword by Steve Blank]. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture |
[2014] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 284 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
First appearances can be deceiving -- You're not fooling anyone -- You can't sell anything by doing all of the talking -- It's how well you lose, not how well you win, that determines whether you get to keep playing -- The real pros don't play every hand -- Vanity metrics can hide the real numbers that matter to your business -- You won't find a mentor if you don't ask -- Put your customers and their needs before your vision for a solution -- Don't gamble -- use small bets to find opportunities -- even experts need to prepare for new terrain -- People don't buy visionary products; they buy solutions to their problems -- Only customers can tell you if you've found a problem worth solving -- Hoping and praying for luck is not a strategy -- It's never too late to test your assumptions -- The secret to customer interviews is nonleading, open-ended question -- The only way to get good at customer interviews is to practice -- Finding out your assumptions were wrong is just as valuable as proving them right -- Don't pivot to a new idea without testing your new assumptions -- Save your chips for when you'll need the least amount of luck to win -- Successful entrepreneurs recognize failure, fold, and live to fight another day -- Test your assumptions before committing any resource to an idea -- Luck can be engineered if you take emotion out of the equation -- Every successful entrepreneur has more failures than successes -- The harder you work, the luckier you'll get -- Opportunities to find prospective customers are everywhere -- you just have to look -- The best feedback from potential customers comes from meticulous interviews -- Recognize the vanity metrics to avoid big losses -- Keep interviewing customers until yo find a migraine problem worth solving -- People can't help themselves from sharing when you bring up a migraine problem -- Stay objective in your interviews whether you are getting good or bad news -- Nothing else matters until you can prove that customers want your product -- Luck makers seek out new experience and find opportunities where ever they go -- Luck is not a good strategy for poker or business : It's the outcome of a good strategy -- To prove demand, find the shortest path to the ultimate customer action -- Prepare for bad luck by building up reserves -- Fear and inaction are the two greatest threats to your business idea -- Understand your tendencies on tilt so that you can compensate for them -- There is no mistaking it when you uncover migraine problems worth solving -- Get comfortable with being wrong -- Don't go all-in without confirming your assumptions through smaller bets -- Second chances are rare -- make sure you get it right the first time around -- Even when you find a migraine problem, crafting a solution requires vigilance and readjustment -- Don't commit all-in until you prove that customers want your product and there's a business model to support it -- The strength of your initial idea, or starting hand, is always relative. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Entrepreneurship. |
| 9 (RLIN) |
12078 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New business enterprises. |
| 9 (RLIN) |
12079 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Adult Book |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
NFG |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
007567190 |
