MARC details
| 000 -LEADER |
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| fixed length control field |
04009cam a2200421Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn925490183 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180722221641.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151019s2015 nyuab b 001 0deng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
PNX |
| Language of cataloging |
eng |
| Transcribing agency |
PNX |
| Modifying agency |
PNX |
| -- |
BKL |
| -- |
ON8 |
| -- |
BUR |
| -- |
CLE |
| -- |
OCLCQ |
| -- |
YDXCP |
| -- |
OQX |
| -- |
CDX |
| -- |
OCLCF |
| -- |
TOH |
| -- |
BDX |
| -- |
BTCTA |
| -- |
GK8 |
| -- |
PAP |
| -- |
JRU |
| -- |
NFG |
| 019 ## - |
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| -- |
900623974 |
| -- |
919590973 |
| -- |
922559843 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781594204968 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1594204969 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)925490183 |
| Canceled/invalid control number |
(OCoLC)900623974 |
| -- |
(OCoLC)919590973 |
| -- |
(OCoLC)922559843 |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-gx--- |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
284.1092 |
| Item number |
P499 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
NFGA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pettegree, Andrew, |
| Relator term |
author. |
| 9 (RLIN) |
165665 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand Luther : |
| Remainder of title |
1517, printing, and the making of the Reformation / |
| Statement of responsibility, etc |
Andrew Pettegree. |
| 246 1# - VARYING FORM OF TITLE |
|---|
| Display text |
Title on jacket : |
| Title proper/short title |
Brand Luther : |
| Remainder of title |
how an unheralded monk turned his small town into a center of publishing, made himself the most famous man in Europe-- and started the Protestant Reformation. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Penguin Press, |
| Date of production, publication, distribution, manufacture |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 383 pages : |
| Other physical details |
illustrations, maps ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Media Type Code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 343-368) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
When Martin Luther posted his "theses" on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe; within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Printing was, and is, a risky business--the questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. But that wasn't enough--not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg's printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire--it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years. This book fuses the history of religion, of printing, and of capitalism--the literal marketplace of ideas--into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.--Adapted from book jacket. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: A singular man. A small town in Germany ; The making of a revolutionary ; Indulgence -- Part 2: The eye of the storm. Outlaw ; Brand Luther -- Part 3: Friends and adversaries. Luther's friends ; The Reformation in the cities ; Partings -- Part 4: Building the Church. The nation's pastor ; Endings ; Legacy. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation's 500th anniversary, "--Amazon.com. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Luther, Martin, |
| Dates associated with a name |
1483-1546. |
| 9 (RLIN) |
19011 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Reformation |
| Geographic subdivision |
Germany. |
| 9 (RLIN) |
130212 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Christian literature |
| General subdivision |
Publishing |
| Geographic subdivision |
Germany |
| General subdivision |
History |
| Chronological subdivision |
16th century. |
| 9 (RLIN) |
288761 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Printing |
| Geographic subdivision |
Germany |
| -- |
Wittenberg (Saxony-Anhalt) |
| General subdivision |
History |
| Chronological subdivision |
16th century. |
| 9 (RLIN) |
288762 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Wittenberg (Saxony-Anhalt, Germany) |
| General subdivision |
History |
| Chronological subdivision |
16th century. |
| 9 (RLIN) |
288763 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Germany |
| General subdivision |
Church history |
| Chronological subdivision |
16th century. |
| 9 (RLIN) |
288764 |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
NFG |
