MARC details
| 000 -LEADER |
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| fixed length control field |
04662cam a2200505 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn909974325 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180722222033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151116t20162016nyuaf b 001 0deng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015031998 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
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YDXCP |
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BTCTA |
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BDX |
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OCLCF |
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GK8 |
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BKL |
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LF3 |
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IK2 |
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ZLM |
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COO |
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ABG |
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PUL |
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STF |
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JQM |
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OCLCA |
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OCL |
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OCLCQ |
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OCLCO |
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ZCU |
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OCLCO |
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NFG |
| 019 ## - |
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| -- |
934086143 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780393067064 |
| Qualifying information |
(hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0393067068 |
| Qualifying information |
(hardcover) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)909974325 |
| Canceled/invalid control number |
(OCoLC)934086143 |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
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| Classification number |
973.099 |
| Item number |
G798 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
NFGA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Greenberg, David, |
| Dates associated with a name |
1968- |
| 9 (RLIN) |
68159 |
| 245 10 - TITLE STATEMENT |
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| Title |
Republic of spin : |
| Remainder of title |
an inside history of the American presidency / |
| Statement of responsibility, etc |
David Greenberg. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
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| Place of production, publication, distribution, manufacture |
New York, N.Y. : |
| Name of producer, publisher, distributor, manufacturer |
W.W. Norton & Company, |
| Date of production, publication, distribution, manufacture |
[2016] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Date of production, publication, distribution, manufacture |
©2016 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xvii, 540 pages, 16 unnumbered pages of plates : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
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| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media Type Term |
unmediated |
| Media Type Code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (pages 453-507) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
A world of spin -- The age of publicity. Theodore Roosevelt and the public presidency ; William McKinley and the passing of the old order ; The rise of public opinion ; "The fair-haired" ; Muckraking and its critics ; The passion of Upton Sinclair ; The dawn of public relations ; Wilson speaks ; Pitiless publicity ; The press agents' war ; The journey of George Creel ; Disillusionment -- The age of ballyhoo. Return to normalcy ; Walter Lippmann and the problem of the majority ; The likes and dislikes of H.L. Mencken ; Bruce Barton and the soul of the 1920s ; "Silent Cal" ; The overt acts of Edward Bernays ; Master of emergencies -- The age of communication. Tuned to Roosevelt ; Nazism and propaganda ; The dark side of radio ; Campaigns, Inc. ; The Wizard of Washington ; The road to war ; The facts and figures of Archibald MacLeish ; Propaganda and the "good war" -- The age of news management. The underestimation of Harry Truman ; George Gallup's democracy ; Psychological warfare ; Eisenhower answers America ; Salesmanship and secrecy ; The TV president ; "Atoms for peace" ; Vance Packard and the anxiety of persuasion -- The age of image making. The unmaking of presidential mystique ; The great debates ; The politics of image ; The Kennedy moment ; News management in Camelot ; Crisis ; "Let us continue" ; The credibility gap ; The new politics -- The age of spin. The permanent campaign arrives ; The Reagan apotheosis ; Spinning out of control ; George W. Bush and the "truthiness" problem ; Barack Obama and the spin of no spin. |
| 520 2# - SUMMARY, ETC. |
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| Summary, etc |
"The most powerful political tool of the modern presidency is control of the message and the image. The Greeks called it 'rhetoric, ' Gilded Age politicians called it 'publicity, ' and some today might call it 'lying, ' but spin is a built-in feature of American democracy. Presidents deploy it to engage, persuade, and mobilize the people-- in whom power ultimately resides. Presidential historian David Greenberg recounts the development of the White House spin machine from Teddy Roosevelt to Barack Obama. His sweeping narrative introduces us to the visionary advisers who taught politicians to manage the press, gauge public opinion, and master the successive new media of radio, television, and the Internet. We see Wilson pioneering the press conference, FDR scheming with his private pollsters, Reagan's aides hatching sound bites, and George W. Bush staging his extravagant photo-ops. We also see the past century's most provocative political critics, from H.L. Mencken to Stephen Colbert, grappling with the ambiguous role of spin in a democracy-- its capacity for misleading but also for leading"--Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Presidents |
| Geographic subdivision |
United States |
| General subdivision |
History. |
| 9 (RLIN) |
98200 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Presidents |
| Geographic subdivision |
United States |
| General subdivision |
Public opinion |
| -- |
History. |
| 9 (RLIN) |
294588 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Presidents |
| Geographic subdivision |
United States |
| Form subdivision |
Biography. |
| 9 (RLIN) |
726 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations and politics |
| Geographic subdivision |
United States |
| General subdivision |
History. |
| 9 (RLIN) |
294589 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in politics |
| Geographic subdivision |
United States |
| General subdivision |
History. |
| 9 (RLIN) |
294590 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public opinion |
| General subdivision |
Political aspects |
| Geographic subdivision |
United States |
| General subdivision |
History. |
| 9 (RLIN) |
294591 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Political consultants |
| Geographic subdivision |
United States |
| Form subdivision |
Biography. |
| 9 (RLIN) |
8998 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Spin doctors |
| Geographic subdivision |
United States |
| Form subdivision |
Biography. |
| 9 (RLIN) |
294592 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Critics |
| Geographic subdivision |
United States |
| Form subdivision |
Biography. |
| 9 (RLIN) |
12392 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
United States |
| General subdivision |
Politics and government. |
| 9 (RLIN) |
196 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Biographies. |
| Source of term |
lcgft |
| 9 (RLIN) |
870 |
| 994 ## - |
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| -- |
C0 |
| -- |
NFG |
