MARC details
| 000 -LEADER |
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| fixed length control field |
02978cam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
on1050456431 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20181210002616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180831t20182018nyuad b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2018041567 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCF |
| -- |
OCLCO |
| -- |
WIM |
| -- |
OQX |
| -- |
JQM |
| -- |
VP@ |
| -- |
BUR |
| -- |
BUDAP |
| -- |
FLWMD |
| -- |
SSH |
| -- |
VHP |
| -- |
T3B |
| -- |
YDX |
| -- |
NDS |
| -- |
MOB |
| -- |
NFG |
| 019 ## - |
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| -- |
1059522113 |
| -- |
1061275124 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780525540830 |
| Qualifying information |
(hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0525540830 |
| Qualifying information |
(hardcover) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1050456431 |
| Canceled/invalid control number |
(OCoLC)1059522113 |
| -- |
(OCoLC)1061275124 |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
658.8 |
| Item number |
G585 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
NFGA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Godin, Seth, |
| Relator term |
author. |
| 9 (RLIN) |
2281 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
This is marketing / |
| Statement of responsibility, etc |
Seth Godin. |
| 246 34 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
This is marketing : |
| Remainder of title |
you can't be seen until you learn to see |
| 246 1# - VARYING FORM OF TITLE |
|---|
| Display text |
Pre-publication subtitle: |
| Title proper/short title |
Work that matters for people who care |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
New York, New York : |
| Name of producer, publisher, distributor, manufacturer |
Portfolio/Penguin, an imprint of Penguin Random House LLC, |
| Date of production, publication, distribution, manufacture |
[2018] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Date of production, publication, distribution, manufacture |
©2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 267 pages : |
| Other physical details |
illustrations, charts ; |
| Dimensions |
19 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Media Type Code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 253-256) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Not mass, not spam, not shameful -- The marketer learns to see -- Marketing changes people through stories, connections, and experience -- The smallest viable market -- In search of "better" -- Beyond commodities -- The canvas of dreams and desires -- More of the who: Seeking the smallest viable market -- People like us do things like this -- Trust and tension create forward motion -- Status, dominance, and affiliation -- A better business plan -- Semiotics, symbols, and vernacular -- Treat different people differently -- Reaching the right people -- Price is a story -- Permission and remarkability in a virtuous cycle -- Trust is as scarce as attention -- The funnel -- Organizing and leading a tribe -- Some case studies using the method -- Marketing works, and now it's your turn -- Marketing to the most important person. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
17562 |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
NFG |
