MARC details
| 000 -LEADER |
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| fixed length control field |
04427cam a22004218i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
on1097466357 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20191218095209.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190325s2019 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2019012404 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BDX |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
YDX |
| -- |
CMI |
| -- |
BUR |
| -- |
UAP |
| -- |
NFG |
| 019 ## - |
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| -- |
1088698772 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780062883308 |
| Qualifying information |
(hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0062883305 |
| Qualifying information |
(hardback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1097466357 |
| Canceled/invalid control number |
(OCoLC)1088698772 |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
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| Classification number |
658.5038 |
| Item number |
B879 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
NFGA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Brown, Pauline, |
| Dates associated with a name |
1966- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Aesthetic intelligence : |
| Remainder of title |
how to boost it and use it in business and beyond / |
| Statement of responsibility, etc |
Pauline Brown. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1911 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
HarperBusiness, an imprint of HarperColllinsPublishers, |
| Date of production, publication, distribution, manufacture |
[2019] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 264 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Media Type Code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 225-250) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Luxury brand guru and chairman of LVMH Moett Hennessy Louis Vuitton, Pauline Brown brings her 25 years of experience to this cutting-edge book about the aesthetic value of a company's product or service"-- |
| Assigning source |
Provided by publisher. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence--or "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills: Attunement--how to develop higher consciousness of your environment and the emotional effects of all its stimuli Interpretation--how to translate your emotional reactions (both positive and negative) to sensorial stimuli into thoughts and ideas that form the basis of an aesthetic position, preference, or expression Articulation--how to express the aesthetic vision for your products or services in a way that your partners and team members can implement and deliver to customers Curation--how to organize, integrate and edit a wide variety of aesthetic expressions and ideas into a cohesive, credible, and powerful experience for your customers. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences"-- |
| Assigning source |
Provided by publisher. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: Aesthetics matter -- Part I: Mastering the other AI. The aesthetic advantage ; Coming to our senses ; Cracking the code ; Designed to last -- Part II: Boost your AQ. Tuning in to taste ; Interpreting (and reinterpreting) personal style ; The art of curation: restoring harmony and balance ; Articulating artistry -- Part III: The aesthetic future. The future of aesthetics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Creative ability in business. |
| 9 (RLIN) |
37609 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 9 (RLIN) |
41049 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
17562 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Aesthetics |
| General subdivision |
Economic aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
49707 |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
NFG |
