MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03164cam a2200397Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1306588172 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220617122813.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220331s2022 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2021047746 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LBSOR/DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
OQX |
| Modifying agency |
OQX |
| -- |
OCLCO |
| -- |
BDX |
| -- |
OCLCF |
| -- |
IGP |
| -- |
NFG |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781538705599 |
| Qualifying information |
(hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1538705591 |
| Qualifying information |
(hardcover) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1306588172 |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
338.7688 |
| Item number |
H699 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
NFGA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoffman, Greg, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Emotion by design : |
| Remainder of title |
creative leadership lessons from a life at Nike / |
| Statement of responsibility, etc |
Greg Hoffman. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Twelve, |
| Date of production, publication, distribution, manufacture |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 279 pages : |
| Other physical details |
illustrations (chiefly color) ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Media Type Code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
My journey into the arena -- Creativity is a team sport -- Never play it safe, play to win -- Game face for greatness -- Dare to be remembered -- Don't chase cool -- Spark a movement -- Close the distance -- Leave a legacy, not just a memory. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"In Emotion by Design, Nike's former CMO shares lessons and stories from three decades within the company. Readers will learn how Nike continues to not just expand its reach but deepen its bonds through groundbreaking, savvy messaging that's authentic as well. The lesson that he'll return to over and over again is that everything stems from ideas. The only limitations on those ideas come from the limitations an organization places on itself, in terms of personnel, in terms of freedom to experiment, and in terms of numbers. Unfortunately, in the age of big data, the numbers, Hoffman argues, are too often getting in the way. Hoffman came to Nike at a tipping point in the brand's growth, when a domestic sports apparel company was about to become a global cultural juggernaut. At the beginning he was a student of Nike's culture, its maxims and best practices, but eventually he found a way to bring his own unique perspective into the boardroom. That perspective was one distinguished by both his race - as one of the few Black faces at the table-and his background as a student of fine art. Over the course of a twenty-seven year career-from intern to Chief Marketing Officer-Hoffman had a hand in crafting Nike's singular brand and was instrumental in some of its most high profile campaigns. For Hoffman, art and sport and commerce all needed to combine for the messaging around every product. Every campaign was different and yet the result was the same: an emotional bond between products and people. No brand does that as successfully as Nike, and Hoffman is here to show you how"-- |
| Assigning source |
Provided by publisher. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Nike (Firm) |
| 9 (RLIN) |
295639 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sporting goods industry |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Creative ability in business. |
| 9 (RLIN) |
37609 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Leadership. |
| 9 (RLIN) |
12015 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
124798 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
99800 |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
NFG |
