MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02706cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
on1267686718 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220809123756.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210910s2021 mnu b 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Transcribing agency |
YDX |
| Modifying agency |
BDX |
| -- |
AU@ |
| -- |
OCLCF |
| -- |
NZLPP |
| -- |
OCLCO |
| -- |
HBP |
| -- |
IDO |
| -- |
UOK |
| -- |
VP@ |
| -- |
ILM |
| -- |
NFG |
| 019 ## - |
|---|
| -- |
1292071278 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1950354873 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781950354870 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781922310200 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1922310204 |
| Qualifying information |
(hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781913348335 |
| Qualifying information |
(hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1913348334 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1267686718 |
| Canceled/invalid control number |
(OCoLC)1292071278 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
658.872 |
| Item number |
Y19 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
NFGA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yallop, Olivia, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Break the internet : |
| Remainder of title |
the truth about influencers / |
| Statement of responsibility, etc |
Olivia Yallop. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Minneapolis, Minnesota : |
| Name of producer, publisher, distributor, manufacturer |
Scribe Publications, |
| Date of production, publication, distribution, manufacture |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
280 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Media Type Code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 267-280) |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Old media is over. The internet reigns. And in today's attention economy, influencers are kings. But who are they... and how do you become one? "Break the Internet" takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Examining the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future -- the economy of influence will be valued at 15 billion dollars globally in 2022. Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface -- The million-follower policy: What is an influencer? -- The 'influencer' factor: Where do social media stars come from? -- Extremely online: How do you become an influencer? -- Hype houses, #relationshipgoals, and kidfluencers: What is it like to live online? -- Creator economics: How much do creators really earn? -- Spilling the tea: Is all attention good attention? -- Platforms vs the people: Who influences the influencers? -- Logging off: Is this the end of influence? |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet personalities. |
| 9 (RLIN) |
334436 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Celebrities. |
| 9 (RLIN) |
119324 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media. |
| 9 (RLIN) |
19641 |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
NFG |
