MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02544cam a22003614a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
006856036 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180722210737.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
981125s1999 nyu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
98050352 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0684856360 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780684856360 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000014299159 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
NLGGC |
| System control number |
176034048 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
NZ1 |
| System control number |
2460422 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
YDXCP |
| System control number |
1545383 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)40460008 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
CIT |
| -- |
LVB |
| -- |
BAKER |
| -- |
NLGGC |
| -- |
YDXCP |
| -- |
OCLCQ |
| -- |
BTCTA |
| -- |
BTN |
| -- |
NFG |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
NFGA |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
658.8 |
| Item number |
G585 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Godin, Seth. |
| 9 (RLIN) |
2281 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Permission marketing : |
| Remainder of title |
turning strangers into friends, and friends into customers / |
| Statement of responsibility, etc |
Seth Godin. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Turning strangers into friends, and friends into customers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Simon & Schuster, |
| Date of publication, distribution, etc |
c1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
255 p. ; |
| Dimensions |
20 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
The marketing crisis that money won't solve -- |
| -- |
Permission marketing-the way to make advertising work again -- |
| -- |
The evolution of mass advertising -- |
| -- |
Getting started-focus on share of customer, not market share -- |
| -- |
How frequency builds trust and permission facilitates frequency -- |
| -- |
The five levels of permission -- |
| -- |
Working with permission as a commodity -- |
| -- |
Everthing you know about marketing on the web is wrong! -- |
| -- |
Permission marketing in the context of the web -- |
| -- |
Case studies -- |
| -- |
How to evaluate a permission marketing program -- |
| -- |
The permission FAQ. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc |
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works." "Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness - and greatly improve the chances of making a sale."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| 9 (RLIN) |
140358 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Adult Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
006856036 |
