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The personal MBA : a world-class business education in a single volume / Josh Kaufman.

By: Material type: TextTextPublication details: New York : Portfolio Penguin, 2010.Description: xiv, 402 p. ; 24 cmISBN:
  • 1591843529
  • 9781591843528
Other title:
  • World-class business education in a single volume
Subject(s):
Contents:
Why read this book? -- Value creation -- Marketing -- Sales -- Value delivery -- Finance -- The human mind -- Working with yourself -- Working with others -- Understanding systems -- Analyzing systems -- Improving systems.
Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library NonFiction 650 K21 Available 33111006324806
Total holds: 0

Enhanced descriptions from Syndetics:

Master the fundamentals, hone your business instincts, and save a fortune in tuition.

The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.

Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA , he shares the essentials of sales, marketing, negotiation, strategy, and much more.

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

"Master the art of business"--Cover.

Includes bibliographical references and index.

Why read this book? -- Value creation -- Marketing -- Sales -- Value delivery -- Finance -- The human mind -- Working with yourself -- Working with others -- Understanding systems -- Analyzing systems -- Improving systems.

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