Split-second persuasion : the ancient art and new science of changing minds / Kevin Dutton.
Material type:
TextPublication details: Boston : Houghton Mifflin Harcourt, 2011.Edition: 1st U.S. edDescription: 296 p. : ill. ; 24 cmISBN: - 0151012792
- 9780151012794
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Adult Book
|
Dr. James Carlson Library | NonFiction | 153.852 D981 | Available | 33111006515833 | ||||
|
Adult Book
|
Main Library | NonFiction | 153.852 D981 | Available | 33111006355727 |
Enhanced descriptions from Syndetics:
How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it's more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. Mapping the cutting-edge psychology and neuroscience of this incisive new influence, he introduces us to the natural super-persuaders in our midst--Buddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. He shows us which simple triggers can make someone trust you immediately; what hidden pathways in the brain lead us to believe something even when we know it's not true; how group dynamics can make us more tolerant or deepen our extremism; and what we can learn from newborns about winning arguments. Dutton's fascinating and provocative book will help anyone tap into the power of split-second persuasion.
"First published in Great Britain in 2010 by William Heinemann"--T.p. verso.
Includes bibliographical references (p. [261]-280) and index.
The persuasion instinct -- Fetal attraction -- Mind theft auto -- Persuasion grandmasters -- Persuasion by numbers -- Split-second persuasion -- The psychopath : natural born persuader -- Horizons of influence.
A respected psychologist presents an anecdotal analysis of the role of coercion in modern culture while introducing the tactics of leading persuasion experts, from magicians and religious leaders to advertisers and con men.