Above the fold : understanding the principles of successful web site design / Brian Miller ; foreword by Roger Black.
Material type:
TextPublication details: Cincinnati, Ohio : How Books, c2011.Edition: 1st edDescription: vii, 261 p. : col. ill. ; 23 cmISBN: - 144030842X (pbk. : alk. paper)
- 9781440308420 (pbk. : alk. paper)
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Adult Book
|
Main Library | NonFiction | 006.7 M647 | Available | 33111006664136 |
Enhanced descriptions from Syndetics:
Above the Fold is a book about the fundamentals of effective graphic communication set in the context of Web design. Unlike other books that focus on the intersection of design and technology, Above the Fold explores the relationship between the stakeholders of a Web project-- the designer, the user and the client -- and how this continuous cycle affects the decisions made by successful Web designers. Above the Fold is not technical manual or a how-to book, nor is it about timely trends; it's about the timeless fundamentals of layout, usability and measurement that lead to a successful digital product.
Includes index.
Section I: Web design & typography. Understanding Web design -- Anatomy of a Web site -- Web design unity -- Elements of Web design -- Web typography -- Section II: Planning & usability. Site planning -- Elements of usability -- Section III: Business value. Search engine optimization -- Marketing and conversion -- Analysis.