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Mad women : the other side of life on Madison Avenue in the '60s and beyond / Jane Maas.

By: Material type: TextTextPublication details: New York : Thomas Dunne Books, 2012.Edition: 1st edDescription: x, 228 p. : ill. ; 22 cmISBN:
  • 0312640234 (hardback)
  • 9780312640231 (hardback)
Subject(s):
Contents:
A day on Madison Avenue, 1967 -- Sex in the office -- "Get the money before they screw you" -- Women and children last -- The three-martini lunch and other vices -- A different century, a different world -- Bang bang, you're dead (the creative revolution kills) -- Sex in advertising -- Why I love New York -- The queen and I -- Have you really come such a long way, baby? -- The war over Mad Men.
Summary: "Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he'd used to find "entertainment" for a client, to the Ogilvy & Mather agency's legendary annual sex-and-booze filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers"--Provided by publisher.
Fiction notes: Click to open in new window
Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library NonFiction 659.1092 M111 Available 33111007133842
Total holds: 0

Enhanced descriptions from Syndetics:

"Breezy and salty." - The New York Times

"Hilarious! Honest, intimate, this book tells it as it was." -Mary Wells Lawrence, author of A Big Life ( In Advertising ) and founding president of Wells Rich Greene

"Breezy and engaging [though] ...The chief value of Mad Women is the witness it bears for younger women about the snobbery and sexism their mothers and grandmothers endured as the price of entry into mid-century American professional life." - The Boston Globe

"A real-life Peggy Olson, right out of Mad Men." -Shelly Lazarus, Chairman, Ogilvy & Mather

What was it like to be an advertising woman on Madison Avenue in the 60s and 70s - that Mad Men era of casual sex and professional serfdom? A real-life Peggy Olson reveals it all in this immensely entertaining and bittersweet memoir.

Mad Women is a tell-all account of life in the New York advertising world by Jane Maas, a copywriter who succeeded in the primarily male jungle depicted in the hit show Mad Men .

Fans of the show are dying to know how accurate it is: was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally "yes." Her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife almost left him when she found the copy of Screw magazine he'd used to find "a date" for a client,to the Ogilvy & Mather's annual Boat Ride, a sex-and-booze filled orgy, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.

Includes index.

A day on Madison Avenue, 1967 -- Sex in the office -- "Get the money before they screw you" -- Women and children last -- The three-martini lunch and other vices -- A different century, a different world -- Bang bang, you're dead (the creative revolution kills) -- Sex in advertising -- Why I love New York -- The queen and I -- Have you really come such a long way, baby? -- The war over Mad Men.

"Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he'd used to find "entertainment" for a client, to the Ogilvy & Mather agency's legendary annual sex-and-booze filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers"--Provided by publisher.

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