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The art of the start 2.0 : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki.

By: Material type: TextTextPublisher: New York : Portfolio/Penguin, 2015Copyright date: ©2004Edition: Revised and expanded editionDescription: x, 326 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0241187265
  • 1591847842 (hardcover)
  • 9780241187265
  • 9781591847847 (hardcover)
Uniform titles:
  • Art of the start
Subject(s):
Contents:
Conception : The art of starting up -- Activation : The art of launching -- The art of leading -- The art of bootstrapping -- The art of fund-raising -- The art of pitching -- Proliferation : The art of building a team -- The art of evangelizing -- The art of socializing -- The art of rainmaking -- The art of partnering -- The art of enduring -- Obligation : The art of being a mensch -- Afterword -- What do entrepreneurs do? -- After afterword.
Summary: Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description.
List(s) this item appears in: Small Business and Self-Employment
Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library NonFiction 658.11 K22 Available 33111008012193
Total holds: 0

Enhanced descriptions from Syndetics:

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social
media, crowdfunding and cloud computing.
Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

Includes bibliographical references and index.

Conception : The art of starting up -- Activation : The art of launching -- The art of leading -- The art of bootstrapping -- The art of fund-raising -- The art of pitching -- Proliferation : The art of building a team -- The art of evangelizing -- The art of socializing -- The art of rainmaking -- The art of partnering -- The art of enduring -- Obligation : The art of being a mensch -- Afterword -- What do entrepreneurs do? -- After afterword.

Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description.

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