The art of the start 2.0 : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki.
Material type: TextPublisher: New York : Portfolio/Penguin, 2015Copyright date: ©2004Edition: Revised and expanded editionDescription: x, 326 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0241187265
- 1591847842 (hardcover)
- 9780241187265
- 9781591847847 (hardcover)
- Art of the start
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Adult Book | Main Library | NonFiction | 658.11 K22 | Available | 33111008012193 |
Enhanced descriptions from Syndetics:
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social
media, crowdfunding and cloud computing.
Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.
Includes bibliographical references and index.
Conception : The art of starting up -- Activation : The art of launching -- The art of leading -- The art of bootstrapping -- The art of fund-raising -- The art of pitching -- Proliferation : The art of building a team -- The art of evangelizing -- The art of socializing -- The art of rainmaking -- The art of partnering -- The art of enduring -- Obligation : The art of being a mensch -- Afterword -- What do entrepreneurs do? -- After afterword.
Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description.