The art of SEO : mastering search engine optimization / Eric Enge, Stephan Spencer, and Jessie C. Stricchiola.
Material type:
TextPublisher: Sebastopol, CA : O'Reilly Media, [2015]Copyright date: ©2015Edition: 3rd editionDescription: xxxix, 992 pages : illustrations ; 24 cmContent type: - text
- still image
- unmediated
- volume
- 9781491948965
- 1491948965
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Adult Book
|
Dr. James Carlson Library | NonFiction | 025.0425 E57 | Available | 33111008117885 |
Enhanced descriptions from Syndetics:
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
Comprehend SEOâ??s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Googleâ??s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industryVisit the book website ( http://www.artofseobook.com ) for FAQs and to post your own burning questions. Youâ??ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.
Includes bibliographical references and index.