3 kings : Diddy, Dr. Dre, Jay Z, and hip-hop's multibillion-dollar rise / Zack O'Malley Greenburg.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9780316316538
- 0316316539
- Three kings
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
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Main Library | NonFiction | 782.4216 G798 | Available | 33111008711539 |
Enhanced descriptions from Syndetics:
Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z.
Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period.
Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls.
Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more -- one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings -- who all started their own record labels and released classic albums before moving on to become multifaceted businessmen -- hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry.
These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.
Includes bibliographical references (pages 265-297) and index.
"Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z"--Amazon.com.
The originators -- Writing on the wall -- Bad boys -- Studio gangsters -- Aftermath -- Fashion fortunes -- A fourth King? -- The beats generation -- Grape expectations -- Sound investments -- Ice in the winter -- State of the art -- Kings, queens, presidents, and precedents.