Modesty : a fashion paradox : uncovering the causes, controversies and key players behind the global trend to conceal, rather than reveal / Hafsa Lodi.
Material type:
TextPublisher: London : Neem Tree Press, 2020Copyright date: ©2020Description: xiii, 258 pages, 16 unnumbered pages of plates : illustrations (chiefly color) ; 24 cmContent type: - text
- unmediated
- volume
- 9781911107262
- 1911107267
- 9781911107255
- 1911107259
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Adult Book
|
Main Library | NonFiction | 391.2 L823 | Checked out | 06/12/2024 | 33111009664026 |
Enhanced descriptions from Syndetics:
AS SEEN IN Vogue Arabia, Harper's Bazaar , Stylist , Glamour , Publishers Weekly , Foreword Reviews , Booklist & MORE.
A Harpers Bazaar Essential Fashion Book
A fashion journalist unzips the revolution, influence, and controversy of the modest fashion movement.
Muslim-American fashion journalist Hafsa Lodi has witnessed first-hand how the modest fashion industry has evolved from a niche segment to a powerful force that boasts a multibillion-dollar market value on the world stage. Whether they're influenced by the feminist nuances of modesty, abide by religious dress norms, or keep up with the latest social media trends, modest fashion is profoundly popular.
Lodi unpacks how designer brands like Gucci have popularized conservative attire and layering as the pinnacle of chic, and high-street brands like H&M and Mango have followed. She strips back the modest fashion movement to expose its true disruptors: the faith-centric fashion labels. Bolstered by a burgeoning community of Muslim, Jewish and Christian fashion influencers, they're at the forefront of this global surge.
Speaking to both the fashion industry and its consumers, Lodi explores the nuances and narratives of this fascinating movement and asks the burning question: In a world where fashion becomes a spectacle and seeks constant attention, can it ever be truly modest?
Includes bibliographical references (pages 247-256).
"This book speaks to the various personalities and companies who have helped shape the modest fashion industry into such a significant retail sector, while also exploring the controversies that lie at the heart of the movement, such as one pressing question: even if it covers the skin but is flamboyant, modeled with the purpose of attracting attention, and publicly promoted on social media, can fashion truly be modest?" -- amazon.com