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How I built this : the unexpected paths to success from the world's most inspiring entrepreneurs / Guy Raz ; with Nils Parker.

By: Contributor(s): Material type: TextTextPublisher: Boston : Houghton Mifflin Harcourt, 2020Copyright date: ©2020Description: xvi, 302 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780358216766
  • 0358216761
  • 9780358424239
  • 0358424232
Subject(s):
Contents:
Introduction -- The call. Be open to ideas ; Is it dangerous or just scary? ; Leave your safety zone... but do it safely ; Do your research ; Find your co-founder ; Bund the business, part 1: Bootstrapping ; Get your story straight ; Fund your business, part 2: Other people's money ; Interate, iterate, iterate -- The test(s). Go in through the side door ; It's all about location ; Get attention, part 1: Building buzz ; Get attention, part 2: Engineering word of mouth ; Survive the crucible ; Fund the business, part 3: Professional money ; Protect what you've built ; When catastrophe strikes ; The art of the pivot -- The destination. It can't be all about the money ; Build a culture, not a cult ; Think small to get big ; Manage partnership tensions ; Know thyself ; When to sell and when to stay ; Be kind! ; What you do with your luck -- Afterword.
Summary: "Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture"-- Provided by publisher.Summary: Raz has interviewed highly successful entrepreneurs, and here he shares tips for every entrepreneur's journey. From the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary, this book offers insights and inspiration on how to start, launch, and build a successful venture. The interviews show that great ideas often come from a simple spark that can make dreams into reality. -- adapted from back cover
List(s) this item appears in: Small Business and Self-Employment
Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library NonFiction 658.11 R278 Available 33111010450217
Total holds: 0

Enhanced descriptions from Syndetics:

WALL STREET JOURNAL #1 Bestselling Business Book



Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture.



Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita Chips).



Award-winning interviewer and podcast creator Guy Raz has interviewed more than 350 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

Includes bibliographical references and index.

"Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture"-- Provided by publisher.

Introduction -- The call. Be open to ideas ; Is it dangerous or just scary? ; Leave your safety zone... but do it safely ; Do your research ; Find your co-founder ; Bund the business, part 1: Bootstrapping ; Get your story straight ; Fund your business, part 2: Other people's money ; Interate, iterate, iterate -- The test(s). Go in through the side door ; It's all about location ; Get attention, part 1: Building buzz ; Get attention, part 2: Engineering word of mouth ; Survive the crucible ; Fund the business, part 3: Professional money ; Protect what you've built ; When catastrophe strikes ; The art of the pivot -- The destination. It can't be all about the money ; Build a culture, not a cult ; Think small to get big ; Manage partnership tensions ; Know thyself ; When to sell and when to stay ; Be kind! ; What you do with your luck -- Afterword.

Raz has interviewed highly successful entrepreneurs, and here he shares tips for every entrepreneur's journey. From the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary, this book offers insights and inspiration on how to start, launch, and build a successful venture. The interviews show that great ideas often come from a simple spark that can make dreams into reality. -- adapted from back cover

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