Creating superfans : how to turn your customers into lifelong advocates / Brittany Hodak ; foreword by Shep Hyken.

Includes bibliographical references.

"Superfans aren't just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again...and told their friends to do the same? In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one. Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe. Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining--and keeping--customers. Brittany's game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization. Whether you're launching a new business or running a hundred-year-old brand, Creating Superfans gives entire team a shared playbook for tapping into the unmatched power of superfandom."-- Provided by publisher.