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Logos that last : how to create iconic visual branding / by Allan Peters.

By: Material type: TextTextPublisher: Beverly, MA : Rockport Publishers, an imprint of The Quarto Group, 2023Copyright date: ©2023Description: 208 pages : color illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780760383179
  • 0760383170
Subject(s):
Contents:
What makes a logo last? -- Brand mark process -- Inspiration hunting -- Badge design process -- Brand extensions -- Brand evolution -- The shop -- Case studies -- Passion projects.
Summary: "Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: Detailed case studies that follow designs from concept to completion; Tips for turning a good idea into a great logo; Strategies for extending a great logo into a dynamic brand system; Advice for turning your passion into your profession. With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process." -- Provided by publisher.Summary: With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.
Holdings
Item type Home library Collection Shelving location Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library NonFiction New 744.63 P481 Available 33111011220809
Total holds: 0

Enhanced descriptions from Syndetics:

With Logos that Last , learn key concepts and transformational techniques for creating iconic visual branding.

Includes index.

"Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: Detailed case studies that follow designs from concept to completion; Tips for turning a good idea into a great logo; Strategies for extending a great logo into a dynamic brand system; Advice for turning your passion into your profession. With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process." -- Provided by publisher.

With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.

What makes a logo last? -- Brand mark process -- Inspiration hunting -- Badge design process -- Brand extensions -- Brand evolution -- The shop -- Case studies -- Passion projects.

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