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Brand it like Serhant : stand out from the crowd, build your following, and earn more money / by Ryan Serhant.

By: Material type: TextTextPublisher: New York, NY : Hachette Go, 2024Edition: First editionDescription: x, 320 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780306923128
  • 0306923122
  • 9780306923135
  • 0306923130
Subject(s):
Contents:
The new road to success is paved with good branding -- Welcome to the Serhant brand strategy system -- Phase one: discover your core identity -- It's time to think bigger: creating your brand vision -- The and behind your brand: finding your superpower -- How to be the one: brand personality -- Creating your visual identity the right way -- Take great photos -- Phase two: consistency is key -- The five families (platforms) -- Consistent content -- Authenticity -- TMI and other ways to ruin your brand -- Phase three: shout it from the mountaintop -- The power of amplification -- Partnerships -- Get ready to be transformed.
Summary: "Brand is everything. Whether you're a real estate broker, a hair stylist, or a contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand--you just might not know it yet. Brand It Like Serhant guides readers through the exact same strategy that transformed Serhant from that-broker-above-Burger Heaven into the most recognized real estate brand in the world. Like the bestselling Sell it Like Serhant and Big Money Energy, Ryan's third book features actionable, easy-to-follow advice couched within the crazy stories that continue to make up his daily life as an entrepreneur, but also fresh and incisive interviews with the people behind some of the most popular brands today: Gary Vaynerchuck, Kenneth Cole, Rebecca Minkoff, Justina Blakeny, and Mark Manson, to name a few. Start to finish, this book empowers readers to build an authentic, enduring brand by becoming known for what they want to be known for--and skyrocket their career"-- Provided by publisher.
Holdings
Item type Home library Collection Shelving location Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library NonFiction New 658.827 S484 Available 33111011251440
Total holds: 0

Enhanced descriptions from Syndetics:

Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch.



Brand is everything. Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand--you just might not know it yet.



Brand It Like Serhant brings readers through Ryan's three-step strategy that transformed him from that-broker-above-Burger Heaven into the founder of SERHANT., the most recognized real estate brand in the world. In Phase One, you'll discover your core identity, from your written brand statement to fonts, colors, posing for photos, and more. In Phase Two, you'll learn how to deliver consistent content--realistically--by understanding social platforms and making the right choices for your work. And in Phase Three, you'll shout it from the mountaintops: share your accolades, leverage growth, and achieve your full potential.



Weaving interviews with household names like Gary Vaynerchuk, Rebecca Minkoff, and Mark Manson, custom worksheets to get organized, and a case study of one person's progress through each chapter, Brand It Like Serhant is textbook, classroom, and teacher rolled into one. Start to finish, Ryan's actionable guide empowers you to build an authentic, enduring brand by becoming known for what you want to be known for--and skyrocket your career.

The new road to success is paved with good branding -- Welcome to the Serhant brand strategy system -- Phase one: discover your core identity -- It's time to think bigger: creating your brand vision -- The and behind your brand: finding your superpower -- How to be the one: brand personality -- Creating your visual identity the right way -- Take great photos -- Phase two: consistency is key -- The five families (platforms) -- Consistent content -- Authenticity -- TMI and other ways to ruin your brand -- Phase three: shout it from the mountaintop -- The power of amplification -- Partnerships -- Get ready to be transformed.

"Brand is everything. Whether you're a real estate broker, a hair stylist, or a contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand--you just might not know it yet. Brand It Like Serhant guides readers through the exact same strategy that transformed Serhant from that-broker-above-Burger Heaven into the most recognized real estate brand in the world. Like the bestselling Sell it Like Serhant and Big Money Energy, Ryan's third book features actionable, easy-to-follow advice couched within the crazy stories that continue to make up his daily life as an entrepreneur, but also fresh and incisive interviews with the people behind some of the most popular brands today: Gary Vaynerchuck, Kenneth Cole, Rebecca Minkoff, Justina Blakeny, and Mark Manson, to name a few. Start to finish, this book empowers readers to build an authentic, enduring brand by becoming known for what they want to be known for--and skyrocket their career"-- Provided by publisher.

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