TY  - BOOK
AU  - Gallo,Carmine
TI  - The innovation secrets of Steve Jobs: insanely different : principles for breakthrough success 
SN  - 007174875X (alk. paper)
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Jobs, Steven,
KW  - Creative thinking
KW  - New products
KW  - Success in business
KW  - Technological innovations
N1  - Includes bibliographical references (p. 233-234) and index; What would Steve do? -- Follow your heart -- Think differently about your career -- Inspire evangelists -- Think differently about your vision -- Seek out new experiences -- Think differently about how you think -- See genius in their craziness -- Think differently about your customers -- Simplicity is the ultimate sophistication -- Think differently about design -- We're here to help you grow -- Think differently about your brand experience -- The world's greatest corporate storyteller -- Think differently about your story -- One more thing--don't let the bozos get you down
ER  -