TY  - BOOK
AU  - Key,Stephen
TI  - One simple idea: turn your dreams into a licensing goldmine while letting others do the work 
SN  - 0071756159 (hbk. : acidfree paper)
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Entrepreneurship
KW  - Inventions
KW  - Marketing
KW  - New business enterprises
KW  - Management
N1  - Includes index; pt. 1. The power of one simple idea -- pt. 2. Find your million-dollar idea -- pt. 3. Prove your idea -- pt. 4. Protect your idea -- pt. 5. Prepare to pitch your idea -- pt. 6. Submit your idea to potential licensees -- pt. 7. Bring your ideas to market
ER  -