TY  - BOOK
AU  - Kerpen,Dave
TI  - Likable social media: how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) 
SN  - 0071762345 (alk. paper)
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Customer relations
KW  - Internet marketing
KW  - Online social networks
KW  - Social media
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -