TY  - BOOK
ED  - Dale Carnegie Training (Firm)
TI  - Stand and deliver: how to become a masterful communicator and public speaker 
SN  - 1439188297 (pbk.)
PY  - 2011///
CY  - New York, NY
PB  - Simon & Schuster
KW  - Persuasion (Rhetoric)
KW  - Public speaking
N1  - "A Touchstone book."; Keys to high impact delivery -- What every listener really wants, what every speaker needs to know -- Case study : Winston Churchill -- Overcoming stage fright : "Nothing to fear but fear itself" -- Using humor effectively -- Stories and self-revelation : how to win attention and respect -- Case study : Eleanor Roosevelt -- Motivating your listeners to action -- Winning the first minute : making a positive impression -- The power of persuasion, part one -- The power of persuasion, part two -- Creativity and the magic formula -- Case study : Franklin Delano Roosevelt -- Dealing with questions and answers -- How to conclude a presentation -- Case study : Sports talk
ER  -